association APSOLUTNO (Yugoslavia)
The independent association APSOLUTNO was founded in 1993 in Novi Sad, Yugoslavia. The production of the association is created through collaboration of its four members (Zoran Pantelic, Dragan Rakic, Bojana Petric and Dragan Miletic). Since 1995 the works have been signed APSOLUTNO, without any reference to personal names. The word APSOLUTNO means ABSOLUTELY (adv). Grammatically, adverbs can modify various elements and take different positions within a sentence. This flexibility is an important characteristic in the work of the association. The word APSOLUTNO is often used in titles of the works to emphasize certain meanings.
The production of APSOLUTNO started in the field of fine arts. Gradually, it has developed to include not only aesthetic, but also cultural, social and political aspects. The work of APSOLUTNO is based on an interdisciplinary research into reality, with the aim to make it open to new readings. This is an open process, which focuses on diverse phenomena in the surroundings, and therefore requires continuous perceptiveness in order for such phenomena or places to be noticed, understood, interpreted or marked. Projects are often realized in public spaces or in locations for specific purposes (such as a shipyard, a bridge, cemetery, borders etc.).
The artistic conception is based on the principle that the way to the global, i.e., universal, is through the local. Therefore, projects typically start in a response to a sociological, cultural or political stimulus from the immediate surroundings. The choice of medium is a very important part of the creative process, as APSOLUTNO regards the medium as an equally relevant element of the work. The production of APSOLUTNO is thus realized in various media (video, printed materials, installations, site specific projects, audio and web projects), depending on the idea of the project. The textual part is an important element of the work. APSOLUTNO uses various types of texts (such as a report, advertisement, essay, poem) and stylistic devices (the use of citation, the language of computer communication, etc.) not only as an explanation of the work but also as its integral part, which, explicitly or implicitly, conveys certain content - criticism, irony, paradox or absurdity.
apsolutno (at) apsolutno.org
apsolutn (at) EUnet.yu
milana rakica 15
21000 novi sad, yugoslavia
phone/fax: ++381 21 23391
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